FastCompany in its article “The Untold Story of How Lip Balm Upstart EOS Outdid Chapstick” talked about an unprecedented increase in the sales performance of EOS lip balms over its pioneering Chapstick in the business. The EOS lip balm comes in small sizes and brands with different enticing colors very distinct from other lipsticks. In addition, the balm has delightful flavors women and filled with antioxidant-rich vitamin E soothing shea butter, and jojoba oil. The product lip balm brands resonate with younger women is sold around the world. The major in store and online retailers in the USA included supermarkets such as Walgreens, Target, Wal-Mart, Amazon, Costco, Ulta and many others.
Sanjiv Mehra, the Managing Director and co-partner of EOS with vast his experience from Pepsi Cola and Unilever teamed with Jonathan Teller and Craig Dubitsky and successfully created a well-thought idea that brought a shake up the beauty aisle in supermarkets. In their research, the EOS founders found many young women tremendously used the product as part of their beauty enhancement. They learned that tube like lip balm was not easy to find when kept in handbags, and women preferred the pot like lip balm that was easy to retrieve from their bags.
EOS Lip Balm domination in the beauty market was an unintended consequence because the owners provided less information about the product to the public but rather focused their attention on creating products and distributing them. The name of the company “Evolution of Smooth” attracted the attention of market watchers due to its high volume sales and its quality organic products that were in sharply contrasted with the cylindrical tube of Chapstick. TO learn more, visit the evolutionofsmooth.com website.