In the world of retail there exists a practice known as “showrooming.” This occurs when a customer shops in-store but buys online. It is a practice that has plagued retailers for ages. E-commerce companies like Amazon benefit from the practice, but small companies and startups have difficulty competing in the fashion arena. Kate Hudson (Almost Famous) has started an athleisure company that transcends the normal model and disputes the trends. Fabletics is turning the fashion world on its ear.
Fabletics could have easily become the cliche pop-up shop, merely setting up shop for a weekend and breaking down once earnings are done, but their innovative strategy enables them to create long lasting relationships, build a reputation for dependability, and get to know the local markets much better through events and other activities. As a direct result of this, 30-50 percent of the folks that walk through the door are already members of Fabletics. We can count another 25 percent that are employees.
The secret in Fabletics’ success is in their unique approach to retail. When a customer comes into the store to shop and finds an article of clothes they like, it moves to their online shopping cart. Fabletics does not care how a client makes a purchase as long as they have great service. The goal is to deliver their clients and an outstanding experience and respond well to the needs of various regions. They track trends by the preferences of different regions. One area may have different opinions and different needs. As trends change, the customer’s narrative becomes intertwined with the newest fashion trends and Fabletics adapts. Stores are stocked based on inputs such as real-time sales action, social media sentiment, neighborhood trends, store heat-mapping info, and membership tastes.
Fabletics understands that remaining transparent in the selection Process and participating in the client’s travel are paramount to the success of their business. Data and data are both areas of the service formulation. Clients become engaged through their reports in the brand journey; Fabletics utilizes their input for continuous improvement and collates the stories. Using information means that physical stores will stock things that customers want.
Online, Fabletics personalizes the experience for each customer. You simply take a short quiz and get great handpicked fashion trends. They are shipped on the first day of the month; on top of great discounts, shipping is free! Everything is catered to your unique likes and needs.