Crispin Porter & Bogusky’s Globa CEO, Lori Senecal, is an epitome of success in the business world. Her desire to succeed in both her career and life has generally fueled by the success of her older siblings. Having pursued a degree in sales and marketing, Senecal joined the commerce world and launched the TAG Ideation in 2003. Her outstanding leadership and innovative skills have enabled her to improve the profitability and competitive advantage of the companies that she has worked in. In her employment, she has risen to the top management positions in most of the organizations. The advertising industry has accorded her an accolade for being the most creative and innovative person in 2017. Equally, she has received several awards from the advertising, technology and media industries for her exceptional abilities.
About Lori Senecal
Senecal joined Crispin Porter & Bogusky as a CEO in 2015. She coordinates the nine global offices owned by the firm. Her main focus is on the firm’s constant global development through innovation, agility and collaboration. Her skills have aided in boosting the organization’s income by 21%. Check out Adweek to know more.
Senecal’s leadership approach is inclined towards talent management and hence, establishing the firm’s entrepreneurial spirit. Her risk taking approach has been embodied in Kraft Mac & Cheese, Letgo and NBA 2K campaigns.
Lori Senecal’s Stance on Advertising Trends
Lori Senecal has contributed to the advertising industry by teaching the players effective advertising strategies. For instance, she indicates that Facebook advertisements should contain captivating content and vivid colors. Further, she advises the advertisers to create content that the viewers can relate to, for example, by matching the values of their brands with real individuals. She notes that visual trends in the advertising platform establish effective campaigns that capture the attention of their audience. The content should also be customized chiefly for mobile as the use of mobile phones is ever on the rise. Irrelevant and intrusive advertisements ought to be eliminated from the advertised content. The advertisements can also feature strong women to appeal to both genders alike. To attain such effectiveness, companies can make use of advertising professionals to accurately predict the trends in the market. Such measures will enable the companies to enhance their market share and profitability.
See more: http://www.adweek.com/tag/Lori-Senecal/