When whispers of CVS’ consideration to sweep up Aetna hit the block, everyone knew why.
Amazon, the online retail monolith that upends industries and changes the game everywhere it goes, has now pushed the boxy health stores into a corner of sorts with its recent procurement of licenses that allow it to distribute medical equipment. The next step is the purported acquisition of rights to sell pharmaceutical medications and prescription medicine, which will undoubtedly create a problem for companies that are already invested in the medical world as a niche.
CVS is moving to make a few radical changes to how it works in an effort to stay afloat. First, if it secures Aetna, that means CVS will become one of the largest providers of health insurance, which is a service that even Amazon can’t currently offer. Secondly, this will allow CVS to delve deeper into the world of healthcare IT, which will be essential for them to network all their systems with Aetna’s and create a seamless series of provisions for clients on the web and in their stores: the one-stop medical shop.
To successfully pull this off, they’ll need the help of industry-leading healthcare IT entrepreneurs. One of the top names in this field currently is Drew Madden, a man with many years under his belt and a long history to show for it. He’s been known to turn companies around and alter tides that were thought uncompromising. With his emphasis on unique models of approach in tandem with trustworthy business connections, Madden has everything CVS might need to keep Amazon boxed out of any significant stranglehold over the medical industry.
For now, clientele have a few things to look forward to:
- All-in-one health insurance, pharmacy and general medical goods in a single store at places like Walgreen’s, CVS and Rite Aid
- The possible acquisition of healthcare IT with these companies, which can lead to improved web-based services and ultimately accelerate the user experience from behind a screen or in the store
- Additional measures by Amazon in the coming years to provide delivery orders for pharmaceutical goods